About Me
Alain Vanderbeke – Motivation Engineer*
... and also Team Coach, Agile Facilitator & Creator of Systemic Motivation concept.
I’m Alain Vanderbeke, an experienced team coach and agile facilitator with a passion for understanding and nurturing what truly drives people in professional environments. With nearly three decades of experience leading teams and facilitating transformation, I’ve developed a deep belief: motivation isn’t just personal—it’s systemic.
My professional journey began in the fast-paced world of advertising and multimedia, where I managed creative and technical projects. This early exposure taught me the art of collaboration under pressure. Later, I explored the world of entertainment, working across cinema, theatre, and radio—industries where creativity, coordination, and trust are essential for success.
These experiences led me to a key question: what truly motivates people to work together effectively? My quest for answers took me deep into the fields of NLP, ICF-certified coaching, the NeuroCognitive approach, and therapeutic hypnosis. Each modality sharpened my understanding of how people think, feel, and choose to engage—or disengage—in teams.
Out of this journey was born the concept of systemic motivation and its practical framework: the M@W model (Motivat' at Work). This model helps leaders and teams create environments that foster sustainable motivation, clarity, and collective intelligence.
Today, I coach teams, support agile transformations, and guide organizations in embedding motivation into their systems and practices. I also share my insights through books, articles, and YouTube videos, where I explore the human side of teamwork, leadership, and change.
Whether you're a leader seeking to energize your team or a facilitator looking for fresh, practical tools—I'm here to help you unlock the power of systemic motivation.
*A “motivation engineer” is not a widely recognized formal job title, but the term is increasingly used in professional circles to describe someone who specializes in fostering motivation, engagement, and positive energy within teams or organizations. The concept combines the analytical and problem-solving skills of an engineer with a deep understanding of human motivation and team dynamics.
Key Aspects of a “Motivation Engineer”
- Role and Focus
- A motivation engineer works to design, implement, and refine systems, processes, or environments that encourage people to perform at their best.
- This can include developing strategies for team motivation, creating frameworks for personal or professional growth, and ensuring that individuals feel valued and inspired in their work.
- Skills and Approach
- Like traditional engineers, motivation engineers use a systematic approach to identify obstacles to motivation and devise practical solutions.
- They may leverage tools such as progress tracking systems, visualization techniques, or feedback mechanisms to maintain and boost motivation within a group.
- Applications
- The role is particularly relevant in leadership, human resources, coaching, and agile team environments, where maintaining high morale and engagement is crucial for productivity and innovation.
- Some professionals refer to themselves as “motivation engineers” to highlight their expertise in building trust, fostering collaboration, and energizing teams.
Example Usage
On LinkedIn, professionals have adopted the title “Motivation Engineer” to signal their commitment to team motivation and leadership, often alongside other roles like “Trust Maker” or “Agile Leader”. In practice, this might involve:
- Organizing workshops or activities that build team spirit
- Implementing recognition programs
- Coaching individuals to overcome motivational challenges